Customer experience. Revista Académica Institucional, [S. l.], v. 5, n. 1, p. 1–7, 2023. DOI: 10.64183/xqs0ze33. Disponível em: https://rai.usam.ac.cr/index.php/raiusam/article/view/101. Acesso em: 14 jul. 2025.