Artificial Intelligence in business decision-making: a focus on simulators

Abstract

Artificial Intelligence (AI) is revolutionizing business decision-making by enabling the analysis of massive datasets, accurate forecasting, and optimized strategies. This study examines how AI-powered simulators function as critical tools for scenario modeling, risk evaluation, and uncertainty mitigation in strategic, operational, and financial decision-making. The analysis explores benefits such as enhanced speed, objectivity, and adaptability, alongside ethical, technical, and organizational challenges. Real-world case studies demonstrate that synergy between human judgment and AI strengthens business management. Responsible and phased implementation is essential for ensuring success