Artificial Intelligence in business decision-making: a focus on simulators

Authors

DOI:

https://doi.org/10.64183/g60g6r47

Keywords:

Artificial Intelligence, Decision-Making, Simulators, Business Strategy, Data Analysis, Business Management, Automation

Abstract

Artificial Intelligence (AI) is revolutionizing business decision-making by enabling the analysis of massive datasets, accurate forecasting, and optimized strategies. This study examines how AI-powered simulators function as critical tools for scenario modeling, risk evaluation, and uncertainty mitigation in strategic, operational, and financial decision-making. The analysis explores benefits such as enhanced speed, objectivity, and adaptability, alongside ethical, technical, and organizational challenges. Real-world case studies demonstrate that synergy between human judgment and AI strengthens business management. Responsible and phased implementation is essential for ensuring success

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Author Biography

  • César Gerardo Arroyo Matarrita, Universidad San Marcos

    Licenciatura en Administración de empresas, Universidad San Marcos

References

Cardoso, M., Enrique, A., Pinto Ferreira, L., & Peláez- Lourido, G. C. (2023). The use of simulation and artificial intelligence as a decision support tool for sustainable production lines. Procedia Manufacturing, 64, 1041–1048. https://doi.org/10.4028/p-Cv6rt1

Csaszar, F. A., et al. (2024). Artificial intelligence and strategic decision-making: Evidence from entrepreneurs and investors. Strategy Science. https://doi.org/10.1287/stsc.2024.0190

Meissner, P., & Narita, Y. (2023, October 6). How artificial intelligence will transform decision- making. World Economic Forum. https://dialnet.unirioja.es/servlet/articulo?codigo=9666377

Mejía Vera, S. E., Nava Ore, J. E., & Cedeño Cedeño, R. J. (2025). The role of artificial intelligence in managerial decision-making. Revista InveCom, 5(4), 39–53. https://doi.org/10.5281/zenodo.14816449

Vargas, F. D. M., & Jiménez, J. A. P. (2019). Business simulators as a teaching-learning strategy in entrepreneurial training incorporating AI in decision-making. Revista Eficiencia, 1(1). https://editorial.com.co/ascolfa/index.php/eficiencia/article/view/37

Velez, A., & Alonso, R. K. (2023). Business simulation games for the development of decision making: A systematic review. Education Sciences, 13(2), 168. https://doi.org/10.3390/educs

Published

2025-07-14

Issue

Section

Ciencias administrativas y educación

How to Cite

Arroyo Matarrita, C. G. (2025). Artificial Intelligence in business decision-making: a focus on simulators. Revista Académica Institucional, 7(2), 124-134. https://doi.org/10.64183/g60g6r47

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