Market, generations, sociology and culture: gentical research

Abstract

The formation of markets, both existing and potential, is intrinsically related to the tastes and preferences of consumer behavior, present and future, these in turn seek to identify the generations that correspond to each population group, with social visions, technological tools available information media, beliefs, human relations among others, more or less homogeneous, limited in ranges of approximately 20 years, between one generation and another. This article deals with the analysis, derived from the results of the investigations of the study entitled “Gentico”, carried out by the Costa Rican companies Kölbi of the Costa Rican Institute of Electricity (ICE) and the company UNIMER, which was carried out between 17 and 29 August 2017, with face-to-face interviews with 1,200 Costa Ricans between the ages of 12 and 35, with a margin of error of 2.8 percentage points, which identified findings on what generations are like in Costa Rica.

The author from an analytical, interpretive and critical perspective based on these results, resorting to academic and didactic sources, locates the weight and influence of the sociocultural and sociological environment in each generation described in the study by Sanabria, P., Chacón, A., Linares, S. and Salas, R. (2017). The Truth about the Generations in Costa Rica.